Essay on Afternoon Tea Report - 1956 Words

Sam Blandford Student number: 21184301 Tutor: Peter Cross Professional Pastry Techniques 1 Title: Afternoon Tea Report Contents Page Page Number Introduction 3 Methodology 4 Current trends 5 The Science of Gluten 6 Gluten free afternoon tea 7 Conclusion 10 Bibliography 11 Introduction In this report investigations will be carried out to determine what the current trends in items served in afternoon teas are as well as the way in which afternoon tea is served. Other factors that will be looked at include the changing clientele of establishments that serve afternoon tea. The range in price and quality of afternoon teas around the country and the type of places that choose to offer afternoon tea†¦show more content†¦Current trends In recent times afternoon tea has had a resurgence in popularity in the UK after a period where it was seen as somewhat old fashioned and out of touch with modern times where fast food establishments are plentiful. It may be difficult to attain the reason for this but retailer Debenhams, who has reported a 119% profit increase over the last 2 years in the sales of china cups and saucers. This shows a massive increase in afternoon tea popularity fuelled largely by the money of many wealthy Asian businessmen and women enjoying afternoon tea either in the UK or in Asia where many things from British culture are becoming very popular, such as private schooling. For example recently Wellington College in Berkshire was paid to build an exact replica of itself in the Chinese city of Tianjin. This shows how Asian economic growth has helped to popularise afternoon tea again in Britain as many Asian people see Britain as the ideal template for their own country. Other factors that have helped to encourage the boom inShow MoreRelatedSho - Safety Health Officer2596 Words   |  11 PagesIntroduction and Ice Breaking Session 1000 – 1015 0.25 MORNING TEA BREAK 1015 – 1045 0.50 Historical Perspective 1045 – 1300 2.25 Incident Prevention 1300 – 1400 1.00 LUNCH 1400 – 1515 1.25 Continuation 1515 – 1530 0.25 AFTERNOON TEA BREAK 1530 – 1800 2.50 OSH-Management System 6.5 TRAINER / FACILITATOR END OF DAY ONE DAY TWO TIME HOUR 0830 – 1000 1.50 Policy - Organisation Arrangements 1000 – 1015 0.25 MORNING TEA BREAK 1015 – 1115 1.00 Continuation 1115 – 1300 1.75Read MoreThe Ethics Of Labor Organization1428 Words   |  6 PagesCaroline Hahn April 8, 2015 ANT 302 Ece Saltan Tea Production: The Ethics of Labor Organization in Assam and the Tea-Producing World Americans, and the rest of the Western world, for that matter, often eat and drink—and really, perform daily activities—without thinking about where their products come from. Hundreds of millions of Americans drink a beverage every morning, but there is a certain tendency to overlook why and how the tea or coffee got in their cup. It is common for those who liveRead MoreSuccessful Marketing Strategies of the Company, Cofeelcon1306 Words   |  5 PagesMarketing Strategy Presently, CoffeeIcon has three store locations and a user friendly website that displays its coffee, coffee accessories, coffee brewers, sodastream products, and tea in a very organized manner, including an option to chat live with a customer service representative about any product or service questions a customer may have. CoffeeIcon also targets commercial business by offering coffee brewers and an assortment of coffee products that a typical vendor cannot match with its sameRead MoreProject1 1 Essay example1158 Words   |  5 Pagesthe managers will be coming from interstate to attend in person, while 3 will participate via teleconference. A guest speaker will show a video and talk on technological changes for the year 2007. Lunch will be catered for on the premises. In the afternoon, the participants will divide into 3 groups to develop ideas and consider their strategic needs for the upcoming year. Write out a meeting plan to ensure that all the preparations for the meeting will be correctly organized. Upload your plan forRead MoreThe University Of Arkansas At Monticello1207 Words   |  5 PagesA majority of high school graduates are likely to be nervous to a degree about their first year at college. Students may report being nervous for the reason that they don’t know how to navigate through the campus effectively, they feel unsure about where they fit in socially, or they happen to be unfamiliar with the university’s culture. Much to my surprise as a first-time freshman, the University of Arkansas at Monticello provided various activities for students throughout the fall semester. CertainRead MoreWedding Speech On The Beach House No Essay1095 Words   |  5 Pagesassistance or help with making dinner reservations for the evening. In addition, Jenny offered to carry our bags into the beach house. We declined the offer at the time and conveyed our desire to relax, for the moment; we had just finished the afternoon tea service. We would consider dinner plans later. Jenny’s departing salutation, â€Å"enjoy your stay with us, Ms. Churchill†. After Jenny’s departure, I inspected beach house no. 35. It was well appointed, the king-sized bed was made with crisp whiteRead MoreITM Assignment Environmental AnalysisTWG TEAByLi Haozhen2600 Words   |  11 Pagesï » ¿ ITM Assignment Environmental Analysis TWG TEA By Li Haozhen ï ¼Ë†CT0171418ï ¼â€° 1 Aug 2014 This report is prepared for the TWG tea company and its operations in Singapore. The purpose of this report is to perform an environmental analysis on TWG. The structure of this report including the description of following details: First of all, the report is going to give the background information of the TWG tea company, and its operation country, Singapore. Secondly, for analyzing the external environmentRead MoreCase Study - Dr Pepper873 Words   |  4 Pagesand they fall under the category of functional drinks. Functional drinks are non-alcoholic drinks which include ingredients such as herbs, vitamins, minerals, amino acids or other nutritional ingredients. Other functional drinks include sport drinks, teas, fruit drinks and enhanced water drink. DPSG participation → In the US and Canada, Dr Pepper Snapple Group participated primarily in the flavoured carbonated soft drink (CSD) market segment Competitor: The largest non-alcoholic beverage categoryRead MoreWhat is Market Segmentation?1501 Words   |  7 Pagesretail products include a variety of the top 30 coffee beans in the world, handcrafted espresso coffee and a variety of hot/cold drinks, delicious pastries, fresh food, and a rich variety of coffee mugs and other merchandise. People may like have afternoon tea or just take a rest in Starbucks. They would like to seat here have a cup of coffee and a piece of cake then do their work, also they may come here to chat with their friends. As much as I know, there always have Wi-Fi in every Starbucks storeRead MoreSwot Analysis Of Mcdonald s Australia Holdings1552 Words   |  7 PagesSWOT analysis of McDonald’s Australia Holdings 1. Executive analysisAustraliaï ¼Å¡SWOT analysis of McDonald’s Australia Holdings ä » £Ã¥â€ â„¢ This report intends to evaluate the external and internal environment of McDonald’s Australia Holdings, in which new product is to be realized and defining strategies appropriate to its realization. In this report, it will analyze the external and internal environments (SWOT) of the McDonald’s Australia Holdings, which includes the strengths, weakness, opportunities and

Essay about The Application Of Fractal Geometry To Ecology

The Application of Fractal Geometry to Ecology Abstract New insights into the natural world are just a few of the results from the use of fractal geometry. Examples from population and landscape ecology are used to illustrate the usefulness of fractal geometry to the field of ecology. The advent of the computer age played an important role in the development and acceptance of fractal geometry as a valid new discipline. New insights gained from the application of fractal geometry to ecology include: understanding the importance of spatial and temporal scales; the relationship between landscape structure and movement pathways; an increased understanding of landscape structures; and the ability to more accurately model†¦show more content†¦Fractal geometry is a tool that bridges the quot;gapquot; between different fields of ecology and provides a common language. Fractal geometry has provided new insight into many fields of ecology. Examples from population and landscape ecology will be used to illustrate the usefulness of fractal geometry to the field of ecology. Some population ecologists use fractal geometry to correlate the landscape structure with movement pathways of populations or organisms, which greatly influences population and community ecology. Landscape ecologists tend to use fractal geometry to define, describe, and model the scale-dependent heterogeneity of the landscape structure. Before exploring applications of fractal geometry in ecology, we must first define fractal geometry. The exact definition of a fractal is difficult to pin down. Even the man who conceived of and developed fractals had a hard time defining them (Voss 1988). Mandelbrots first published definition of a fractal was in 1977, when he wrote, quot;A fractal is a set for which the Hausdorff- Besicovitch dimension strictly exceeds the topographical dimensionquot; (Mandelbrot 1977). He later expressed regret for having defined the word at all (Mandelbrot 1982). Other attempts to capture the essence of a fractal include the following quotes: quot;Different people use the word fractal in different ways, but all agree that fractal objects

Norms Free Essays

Norms Norm is an expected and accepted behavior by a society. We get our norms from our parents, cultures, or traditions, but sociologists disagree on where they can come from. Norms are based on a kind of agreement, so they can be changed by time which Is called social construction. We will write a custom essay sample on Norms or any similar topic only for you Order Now People also see norms as a ‘social glue’ as It binds different Individuals together. A norm requires an action as It Is a behavior. An example of a norm can be the fact that most of the people put on their stables once they get in the car. Norms are passed on from generation to generation and ‘adapted o fit the social climate’ which is the change of norms, values, family, gender, race, etc. However, there are people who don’t follow the norms and they’re called deviants. Fox is a sociologist who spent 3 years observing the English norms, cultures and wrote a book based on her studies. One of the thing that caught her attention was the use of mobile phones which seemed to be In everyone’s life regardless of class, gender, ethnicity and, increasingly, age. Fox mentioned in her book that people use it for different causes, teenagers use them as a status symbol whereas man are interested in the technological aspects of what they can do. She also believes that women that are alone in coffee bars or anywhere else use it as a social barrier or a form of attachment. Values Values are everyday morals or beliefs which most of the people in society agrees on. They develop overtime and not easily but they can be changed. Values can also underline social norms, for example when you’re at the shop and you get to the end of the queue you value fairness. Also when you stay quite in the doctor’s waiting room you value health and professional advice. Most people In the same societies hare these values so they’re not the same as attitudes, in which people can differ enormously. You may think there are some values that are only yours but the truth Is they’re shared with many others. You’ve learned them from other people; this doesn’t mean you chose to them from deferent possibilities, but that you’re picked them up during your life. There is a debate between sociologists on whose values are the mainstream ones in society; it can be the dominant ethnic group, or even the values of the rich, but some consider It’s the politician as they propose the laws of society. Values largely vary between societies, so what Is normal here can be really strange In another country. Status Status can be held by one person or a group; it’s formed on a social position. It can be linked with honor, prestige and social standing. You can have a low and a high status In society at the same time, for example you’re the leader of a gang, within that status and achieved status. Ascribed status cannot be changed easily, it’s something that you did born into, for example your gender and ethnicity. Achieved status is what you worked for, it can be an educational qualification or entering the Job you always wanted. Achieved status is believed to be a relevant feature of life in the contemporary I-J. Roles The set of norms that goes with a status are called roles. A role is a series of behavior; routines or responses that we give in our everyday life. We all have roles in our lives which can change with our age and adapt to our societies. You’re role can be a student at school, sibling and friend at the same time and all these roles will come with expectations. As a student you’ll be expected to learn and participate in class and do your homework. You as a student will place certain expectations on your coacher and school. Roles develop during social processes but we do born into some roles like being a daughter or a son and sibling, these are all ascribed to people. Role conflict can occur as a person has many roles and sometimes these roles will conflict with each other. For example you can be a student expected to do your homework, but you also have a part time Job and your boss expects you to be there, but you can’t do both of them at the same time. Having a role conflict is an unavoidable part of life. Culture The word culture is used to describe the customs, beliefs and ways of life of a society r within a society. It is also a contested concept, which means that sociologists vary on their exact definition of it. William says it’s a Way of life’ and that it contains all details of the way people live their life in a society: their norms, interests, values and ideas on life. If we take the meaning of culture this way it becomes a comprehensive definition, allowing us to connect it to many different groups within and between societies. Some people argue that Williams view on culture is so wide that it has no meaning at all, because he practically says that anything can be a part of culture. Another sociologist Woodward says that the culture of society is formed on ‘shared meanings, values and practices’. This definition links culture with shared norms and values. Other sociologist approached that there are different types of cultures, saying that there is a high culture, and elite practices are part of it. High culture High culture is the elite, upper class of the society, the people that have an ascribed status in life. This concept is linked to Leaves who was writing in the sass. People in high culture are often associated with arts such as classical music, opera or sports eke polo and lacrosse and other posh activities. They have a social closure which practically means that there is no entry for ‘outsiders’, which makes sure that high culture remains elite and exclusive. People in high culture tend to have special positions in the I-J, both economically and socially. However, some sociologist questioned the existence of high culture as more people can achieve their statuses and become rich, so they can buy their access to elite groups. Subculture Subculture is practiced by a smaller group in society. They have distinct norms and aloes which makes them a little part of society. These cultures can be memos and skaters, or religious groups such as cosmetologists. As some of these subcultures are quite little they need to raise more awareness for example religious movements. The members of these subcultures change over time and so does the subcultures within society and its concerns. People mostly are part of these subcultures in their young adulthood, and often they move away from them as they grow up. However, some people stay connected to their subculture in some way for the rest of their lives. How to cite Norms, Papers

Strategies for Marketing to Rural Customer - MyAssignmenthelp.com

Question: Discuss about the Strategies for Marketing to Rural Customer. Answer: Introduction Nokia Company is one of the worlds manufacturers of mobile devices with over a million customers in various parts of the world. The company, which was founded in the year 1865, has around 160 nationalities who are operating in more than 100 nations (Nokia, 2017). Its headquarters are currently in Espoo, Uusimaa Finland. As a telecommunications business enterprise, the business has been able to nurture its success from different sectors such as mobile devices, rubber boats and tires, cables, and infrastructure equipment for telecommunications. Over these years the company has contributed to serve different communication provides, enterprises, governments as well as consumers with its end to end range of products and services (Nokia, 2017). Most operations of this business are centered on the ideology of transforming the human experiences by shaping the future of communication technology. Through these diverse products, the company has been able to occupy larger bargaining capacity as well as abroad exposures to the customer base. Corporate Mission of Nokia Nokia has created a technology to connect the world. The corporate mission statement of Nokia is connecting people (Nokia, 2017). Nokia is trying to connect people designing new experiences to fulfill the demands of the customers. Nokia is committed to preserve the data as well as maintain integrity. The company is trying to keep the data cost low and connect the people through social media. Nokia is committed to preserve the data as well as maintain integrity. The company is innovating by a global nervous system, a web of interconnected intelligence that adapts and senses to the world. The main pursuit of the company is performance along with sustainability and integrity. Sources of competitive advantage To gain the competitive advantages and gain the benefits of economies of scale, core competencies and resources are important. The core competencies are the attributes that provide competitive benefits to Nokia. The company has several competencies but due to recent growth and success, the firm needs to monitor on the right and appropriate core competencies to beat the competitors in the world. The core competencies and resources include organizational culture, and research and development. The organizational culture is the effective tool to attract more customers in the international market. The value chain is also other source to run the business activities successful. The optimum utilization of resources can be done by maintaining core competencies within the organization. Along with this, innovative technologies are used by the firm to overcome the competitors (Kavitha Krishna, 2017). Marketing micro-environment and its influence The microenvironment refers to the internal environment of the company which can influence the business activities adversely. The microenvironment can be controlled and managed by the firm. The internal environmental factors include customers, suppliers, thegeneral public, distribution channels and competitors etc. These factors influence the performance and efficiency of Nokia. They can also affect the long-term success and growth of the firm. There is a close relationship between microenvironment and organization (Yam, 2016). These factors also help to build and develop reciprocal relationship with customers in the international market. The micro environment consists of the following. Suppliers: An important factor which affects the goals and objectives of the firm. Suppliers provide resources and products to the company. They also affect the strategy and policy of the firm. Market intermediaries: The intermediaries also affect the targets and growth of the firm. The marketing intermediaries include retailers, financial intermediaries, whole sellers and agencies. Customers: They are people who buy the products and services of the company. The customers influence the mission and vision of the company. Competitors:Rivals are the companies that manufacture the same products and services in the global market. Nokia should keep an eye on the strategies and policies of the competitors. Public: The public also influences the success and growth of the firm. Therefore, the company needs to focus on the internal environment in order to meet the long term targets and goals. Marketing macro-environment and its influence Macro environment affects the profit and revenue of Nokia. Therefore, the company needs to analyze and evaluate the macro environment. It is also known as an external environment which encompasses the following factors such as political, economic, socio-cultural, technological, legal and environmental factors (Grhan-Canli, HayranSarial-Abi, 2016). These factors influence the operation and trading activities of the firm negatively. The two major categories of the external environment have been discussed below. Political factors: These factors include rules and regulations related to the import, export, and production. The company needs to focus on the political factors to fulfill the needs and requirements of the customers in the global market. Economic factors: The economic factors include interest rates, demand, taxes, exchange rates and buying the power of the customers. All these factors affect the growth and success of Nokia. The firm needs to focus on these factors to hit the competitors in the international market (Nachbaur, 2016). Gap or opportunity identification SWOT analysis is an effective and dynamic tool to evaluate and identify the strengths and weaknesses of the competitors in the market. The firm must analyze and identify the risks and challenges of the market to achieve the mission and vision of the firm (Bohlin Inha, 2017). The SWOT analysis stands for strengths, weaknesses, opportunities, and threats which have been discussed below. Strengths Weaknesses Brand name is the biggest strength of Nokia. The products are available in the market in all the prices ranges. Nokia products are very easy to use. The mobile products are provided by the company have a much higher resale value compared to the other companies. After sale services are very poor. Poor designed smart phones. Some of the Nokia products are not for middle class and low class groups. Opportunities Threats The company can expand and grow its market globally. The demand of the Nokia smart phones are increasing. High competition exists in the global market. Iphones popularity and Samsung and other competitors affect the sale of the company. Summary of proposed strategies Nokia is trying to capitalize its position as a market leader in mobile devices and build up the position in the new market. Nokia wants to become the leading player in the global mobile communication market. Nokia has built its wireless communication infrastructure in lower penetration market. The company has developed various mobile multimedia devices, solutions and applications with the other collaborators and the customers who are trying to compel the multimedia experiences to the consumers. Nokia is trying to capture the profitable segments of the market by offering the services and products designed to help the companies. The company wants to capitalize on the needs of mobile connectivity and mobility in their operations (Aggrawal et al., 2016). Nokia also wants collaboration with the systems and the technology in integration companies. Segmentation approach is effective in strategic planning and it helps to utilize the resources. Nokia is one of the leading company which is pr acticising multisegment targeting. Nokia has segmented the market through geographic, demographic and psychographic segmentation (Muller Bevan-Dye, 2017). The company must closely monitor the country before expanding its business in any particular country. The perception of the customers, values and religion must be taken into consideration before entering into the global market (Aggrawal et al., 2016). The target market segment of Nokia consists of that customer group who focuses on the different marketing efforts. Nokia has targeted the market for two reasons i.e. to gain profit and to aim those consumers who are not technological savvy. Nokia positions itself as a market leader in providing various facilities in a single handset at an affordable price compared to its competitors. The marketing mix of Nokia comprises of the 4p approach. The company uses price-skimming strategy and it also offers cash allowances. Nokia must also try to build up more warranty and service centers to satisfy and fulfill the needs of the customers (Kavitha Krishna, 2017). The company manufactures a wide range of headsets to fulfill the needs of diverse and wide targeted segments. Nokia along with their competitor is able to charge higher prices for its products because of the benefits and brand image which are received by the customers. The brand image of Nokia acts as a self promoting tool and the company is trying to establish themselves in the market to add value to the products. Segmentation / target market strategy and justification Market segmentation is the process of separating the market into identifiable or similar segments. It also helps the marketers to differentiate between the marketing mix that well be more attractive for the particular segment of the people. Nokia is using the regional approach to attract the local population and to gather trust and respect. Nokia has also opened the flagship stores in Asian and middle eastern countries to attract the customers with the latest innovations and to provide quality support services. Nokia has appealed to the customers of all ages and income categories, different religion, occupation and family cycles (Kavitha Krishna,2017). Moreover, Nokia has also targeted the women segment and majority of its mobile series has pink or golden colour. Nokia Roxo was designed for the women counterpart and the young teenage girls. The logo of Nokia Roxo was Treat her like a lady which highlighted that woman must prefer to use this phone rather than purchasing unisex mobile s. Moreover, Nokia also includes the tastes of the corporate and the working class people. The company has launched different models of the mobile devices to attract the customers with different lifestyles. The customers of Nokia have strong loyalty for the products of the company because they find the best quality of the product in accordance with the price paid for it. Nokia also kept its targeted market excited with the new range of products and services. The ability of the company to meet the expectations of the customers is regarded as the major goal of the company (Santoki Thomas, 2017) The target market of Nokia is the people of the age group between 16-60 years. Nokia has targeted the Indian market. The company is also trying to expand its sales in the rural market of India. Nokia is trying to work with the various content and service providers who can deliver information on agriculture weather and price for the people of the rural areas. It has been found that the large Indian mobile market service providers are targeting the rural areas by manufacturing low cost handsets (Santoki Thomas, 2017). Nokia has targeted three types of consumer segments such as premium, middle class and the common mass. The mobile handsets that are manufactured by Nokia are of low cost or cutting edge technology. Moreover, the products of Nokia are adopted according to the particular market situation. Nokia has also used two distinct type of branding strategy. This is because the consumers in the target market consists of two types of customers such as economy seeker and upscale buyers . The upscale buyer has built the brand with the high-end multimedia handsets. On the other hand, the economy seeker in the upcoming market has focused on branding strategy and it focuses on economical handsets (Hacklin, Bjrkdahl Wallin, 2017). Intended positioning (value proposition) and justification Value proposition helps in describing the products and services that are regarded as the best option for the customers. People will not be willing to purchase the product if the company does not have a strong value proposition. Nokia is losing its customer base in comparison with its customers and thus this has played an important role in capturing the share in the market. Although the company is one of the major leader in the market share, but it is losing its customers in the market every year (Santoki Thomas, 2017). The top global competitors of Nokia are Samsung, Motorola, white Box and Google. The major factor that has made a tough competition between Nokia and its competitors are the low pricing of the products,, production of a wide range of products , better and improved marketing strategies, continuous innovation of better technology and the various applications in the mobile industry. This has helped to satisfy the demands of the customers globally. The financial position of the company is much better than its competitors. It has more than one-third control in the market share over its competitors. It has been found that the company has more than 63% share in the global market (Aversa, Haefliger Reza, 2017). Nokia has made improvements in the applications and the games section of their mobile handsets. Nokia Corporation is committed for the provisions of different products. The products of Nokia are preferred by the general mass compared to the products of other brands. Nokia has also made further improvements in the innovation of solutions and devices for imaging. The company has also provided different solutions on the other network providers (Aversa, Haefliger Reza, 2017). Nokia also uses symbian technology in the mobiles and this is related to the working of the computer because of its high level of multi-tasking features. The company also takes advantages of the touch screen technologies while manufacturing different models. Nokia has also made advancement in its technologies by signing partnership deals with the other IT companies such as Yahoo. Nokia has also planned to increase the storage space in the mobile phones so as to fulfill the requirements of the customers who requires high mobile space in their mobiles. It has been found that Nokia is slow in meeting or upgrading to different technological changes compared to the other brands. It has also improved in its business environment by signing deals with various companies to deliver better and improved service for the mobile users. The company must change its technology and make further improvements to improve its market share (Wang, Hedman Tuunainen, 2016). the diagram shown below depicts the positioning map of Nokia Proposed marketing mix strategies Product Nokia has launched a huge number of setsin acost effective price. It has also gathered brand personality and the market share has improved to 35% because of its quality andlong lasting products. There are various designs of the set and it is available at a much affordable price compared to its competitors. Moreover, each set has own features of its own. Nokia has launched the first phone withantenna, first in-built camera, changeable faceplateand chat functions. Moreover, product segmentation also plays an important in the mobile market to reach all the consumers (Santoki Thomas, 2017). The mobile phones of Nokia are divided into three categories such as multimedia line, business line and connectline.Business line refers to those mobile phones that possess priority functions and various applications of time management. On the other hand,multimedia line is targeted for the youth that enables them to watch videos, listen to music and connect to various features such as large capacity hardware and navigation. The users ofconnect line category do not have disposable income and they are not willing to pay higher prices for the products. The devices are equipped with special technological features and they look standard and stylish compared to its competitors mobile. Research has identified thatthe consumers must make their decisions in accordance withthe own brand and preference. Moreover, the consumers also view the brand as an important part of the product and thus this helps to add value to the particular brand. Nokia must also extend the warranty of the product (Naidu, 2017). Price Nokia must understand the demand of the consumers for various portable multifunction devices. Nokia sets the price of the product by comparing with its competitors. The company has mobile sets of all variations i.e. from higher to lower price group and it depends on the customers needs and position in the market. The factors that affect the price of Nokia phones are the cost of products, competition and customer demand (Dhakar, Tripathi Rathore, 2017). The company sells the products at a much higher price in order to gain profit. This helps to reimburse the cost of research and development and the cost of development. The company reduces the price of the product at the beginning in accordance with the price of its competitors. Nokia is also trying to gain competitive advantage in the market The company has specialized in offering cash allowances to their valuable customers. Nokia uses price skimming strategy and ensures that the customers purchase the product throughout the entire p eriod after it has been launched in the market. Nokia sets the price initially higher and later with the passage of time, they reduce the price of the product.The company must use the brand cycle method to set the price of its product. This model sets different price of the product based on the life cycle of the product. Nokia sets the price after conducting market research on the consumers and there advancement in technology (Dhakar, Tripathi Rathore, 2017). Place Nokia must contact directly the consumers directly and the company must use more distribution channel to reach out to the customers and sell their devices. People can purchase the Nokia handsets from all over the country. The distribution strategy has focused on the urban population. Moreover, in order to become competitive in the market, the company has reformulated the distribution strategy focusing on the rural areas which were stated by the local competitors earlier. The company has chosen its local business agent based on the 5C principle. This will help the company to decide whom it will choose for credibility, channel, capital and management. It is important to pay more attention to the marketing network and this will help to invest in the intensive marketing strategies (Dhakar, Tripathi Rathore, 2017). Nokia has also chosen a new channel pattern known as FD that had the ability to change or transfer the provincial agent into different types of fund platform. This has also he lped in saving intermediate links. This has helped Nokia to gain monopoly and thus acquire the ability of direct supply. Promotion Promotion is necessary to increase the sales and publicity. The company has printed advertisements for the promotion of products. The company has emphasized on the famous slogan connecting people to build relationships, collaborate and communicate. This will also attract the customers and the company will invite famous spokesperson or actors for the promotion of its product. The operators and the retailers will carry out the sales promotion for improving the sale of the mobile phones. Sometimes, the company also does joint promotions with the credit card companies and the bank. The mobile phone operators also offer campaign for the phone lines and the mobile phones for promotions. On the other hand, public relations play a vital role the promotion strategy of Nokia. The company has supported some social programs such as charities and sponsorship programs. Social media is regarded as the fastest and the easiest cost effective way of publishing the news for the global audience. Nokia must use Facebook fun page and YouTube videos to deliver the message to the audience. The company has also undertaken a wide number of promotional activities to sell its products. The company has also sponsored in many cultural activities such as in sports events and sports team for the promotion of its products (Aggrawal et al., 2016). Conclusion Therefore, it can be concluded that the most objective of the company to become the leader in the mobile industry. The marketing strategies undertaken by the company will help to create awareness among the customers and the products offered by the company. The tagline of Nokia connecting people highlights that the product has the same preference and it helps to connect people. Nokia operates worldwide and it provides wired network infrastructure and wireless communication between the people. The micro and the macro environmental factors played an important role in the marketing strategy adopted by the company. Nokia must concentrate on the core competencies and hence try to capture the market. The company has also identified the different categories of buyers who prefer to purchase the handsets of Nokia by examining their psychographic, demographic and behavioral difference. It can be concluded that the brand name of Nokia was sufficient to increase the sales, advertising strategies and the marketing process. Nokia must try to overcome its weakness and try to grab the opportunities. This will help the company to dominate its competitors. The company must focus on the competitive advantage of its rivals rather than focusing on advertising. Thus, it can be said that the company is trying to secure its position and becoming a market leader in the smart phone industry. References Aggrawal, D., Bansal, G., Anand, A., Papic, L. (2016). Types of Customers surrounding a brand: A classification based on correspondence analysis.Communications in Dependability and Quality Management-An International Journal, Serbia,19(1), 5-17. Aversa, P., Haefliger, S., Reza, D. G. (2017). Building a Winning Business Model Portfolio.MIT Sloan Management Review,58(4), 49. Bohlin, S., Inha, E. (2017). Book review: Tools and concepts for strategic decision making on Market Intelligence. Dhakar, G., Tripathi, S. Rathore, N.S.(2017) Redefining Marketing Mix for Digital Marketing.Pacific University Journal of Social Sciences, p.26. Grhan-Canli, Z., Hayran, C., Sarial-Abi, G. (2016). Customer-based brand equity in a technologically fast-paced, connected, and constrained environment.AMS review,6(1-2), 23-32. Hacklin, F., Bjrkdahl, J., Wallin, M. W. (2017). Strategies for business model innovation: How firms reel in migrating value.Long Range Planning. Kavitha, T. C., Krishna, B. S. V. S. R. (2017) 4AS MARKETING APPROACH BY FMCGS TO TAP INDIAN RURAL MARKETA REVIEW. Muller, R. A., Bevan-Dye, A. L. (2017). Reliable Nokia-Brand Personality Perceptions of the Finnish Communication Giant. InCountry Experiences in Economic Development, Management and Entrepreneurship: Proceedings of the 17th Eurasia Business and Economics Society Conference(pp. 785-796). Springer International Publishing. Nachbaur, A. (2016). Nokia Strategic Analysis. Evaluation of the decision to return to the mobile telephone market. Naidu, A. (2017). Strategies for Marketing to the Rural Customer in India: The 4 As Model of Rural Marketing.Journal of Rural and Industrial Development Volume,5(1). Nokia. (2017).Our history | Nokia. [online] Available at: https://www.nokia.com/en_int/about-us/who-we-are/our-history [Accessed 12 Nov. 2017]. Santoki, M.A.A. Thomas, M.R.(2017). Service Innovation in selected Firms with reference to Indian Telecommunication Industry for Sustainability. Wang, J., Hedman, J., Tuunainen, V. K. (2016). Path creation, path dependence and breaking away from the path: re-examining the case of Nokia.Journal of theoretical and applied electronic commerce research,11(2), 16-27. Yam, Y. (2016). The influence of macro and micro-environmental factors on the consumption of mobile phones and marketing strategies.